Promotional Events
Presentation is everything, especially when it´s your company or product. Creative Integrity prides itself in understanding what is important to your exhibit and bolstering the most important components to put you and your brand in the spotlight.
"Back to the Future: The Ride" Launch
Angel Stadium, Anaheim, California
Producer for Universal Studios Hollywood Promotions
For the promotional launch of the Back to the Future Ride, a spectacular pre-show was conceived for the Season Opener at Angel Stadium. The crowd was invited to don polarized glassed to witness the first ever 3-D live event. Doc Brown's flying DeLorean magically appeared in the outfield. Once at home plate, the car hatches opened to reveal that Doc Brown had gone to the past to bring Willie Mays to the present to throw the opening pitch.
Foley's Thanksgiving Day Parade
Foley's Department Stores, Houston, Texas
Producer for Universal Studios Hollywood
In the grand tradition of parades, Foley's Thanksgiving Day parade kicks off the holiday season in a spectacular fashion. Universal Studios Hollywood was chosen by Foley's to be the central theme of the nationally televised event. The studio was represented with seven original floats, each with Universal talent, and a Universal branded celebrity Grand Marshall. The floats were original designs conceived by Universal Studios and Studio 3 Productions in New Orleans.
Runway for Life 2006
St. Jude Runway for Life
Producer and Director for Paradigm Shift Worldwide
Each year St. Jude Children's Research Hospital holds one of the most attended events in Beverly Hills, The Runway for Life. Aligned with a partnership from Disney Home Entertainment, the theme was the DVD release of "National Treasure". An All Star line up of movie and television celebrities, sport figures and dignitaries took to the runway to raise money for the important work at St. Jude.
Springs Preserve VIP Grand Opening
Springs Preserve, Las Vegas Nevada
Producer for R&R Live, Las Vegas
Dignitaries and Celebrities from "the city of entertainment - Las Vegas" were invited to attend a VIP Preview of the Grand Opening of The Springs Preserve. The festivities included a private party for 1000 guests, and featured an original live Cirque du Soleil show in the Preserve Amphitheatre. Guests were treated to a five star meal catered by Wolfgang Puck.
Universal Studios Japan
Grand Opening Weekend
Universal Studios Japan, Osaka, Japan
Producer and Director for Universal Studios
Celebrities from around the globe were invited and flown to Osaka to witness the Grand Opening Weekend of Universal Studios Japan. The festivities included a private party for 5000 guests, a live "Moment In Time" show featuring a helicopter stunt with Arnold Schwarzenegger, one of Japan's largest fireworks tribute culminating with a extravagant party on the studio back lot. Grand Opening Day, Mr. Schwarzenegger joined the Universal stars for the traditional ribbon cutting ceremony to welcome the capacity crowd.